The Australasian College of Dermatologists (dermcoll.edu.au)

Improved website and members directory

The College was looking for an improved website presence to initiate the first steps of their digital evolution. They also wanted to improve services to the public by providing an online repository for skin conditions and a searchable online members directory which showcases their areas of expertise in the field of dermatology.

The Solution

The solution

We partnered with Sydney creative agency Radar, and worked together to understand the scope and requirements from multiple stakeholders across the organisation (Dermcoll). We developed a custom site built within WordPress framework. By selecting this platform, the solution remains scalable, flexible and easy to manage by the administration staff.

Benefits and features

Benefits and Features

Engaged target markets, focused content for both College members and the general public

The new website based on WordPress makes it easy to find a dermatologist with the public being able to search by practice details, location or specialisation. Focused content is able to be searched by filters based on name, distance, state, and area of interest. We used the familiar Google maps API to integrate the College’s practitioner’s profile data.

Engaged target markets, focused content for both College members and the general public
Skin condition directory

Skin condition directory

We developed an A to Z skin directory, featuring over a hundred articles, with plans to expand this by over three times its size within the next two years.

The directory is an online resource containing articles which inform the public about common skin conditions and how these conditions may be treated.

The search functionality has been enhanced by using key search terms, such as the common and medical names, medications, and treatments.

Supporting Dermcoll to grow their members’ businesses

The new website has raised the profile of individual dermatologists who may not have an online presence through a digital profile as supported by the Dermcoll search tool.

Supporting Dermcoll to grow their members’ businesses
Enhanced customer usability resulting in 10 x increased daily page views

Enhanced customer usability and increased page views

The new website has made it easier for users to find the valuable piece of content they need. This has been achieved with the navigation and interface designed to deliver content with the least amount of clicks possible. The result being captured using Google Analytics confirming that the College consistently is receiving an increase of over 10 x  the daily page impressions when compared to the previous site.

Better informed event participants and an increase in attendees

Improved navigation and ease of web management have meant that events are easily added by admin staff. The inclusion of rich content has provided greater customer visibility to their events and have ultimately resulted in an increase in event participation.

Increased event participation

Technology

The technology was determined by both the business and functionality requirements documented during the design and analysis workshops. Utilising open-source technologies offered intuitive interfaces and functionality whilst the business enjoys having zero ongoing licensing costs.

“The College began working with Intergy at a stage when an earlier developer had reached the limits of its ability to meet our demanding requirements. The team at Intergy very quickly brought resources to bear that resulted in an essentially seamless transfer and continuation of work. This was no mean feat due to the complexity of the existing scope of the project and the soon to be realized additional scoping required. The Intergy team brought excellent project management skills and dedicated ‘back-end developers’ to produce a first class website and underlying database that met expectations.”
Dr R M Corderoy JP., BA., MSc., MEd., PhD., TAE40110., FACE. , Director: Educational Development, Planning and Innovation, The Australasian College of Dermatologists
“Intergy was able to exceed our expectations and provide us with a significantly improved website. The new site has been very well received by our members, and they are particularly impressed with its new features including that of an online profile.
James, Kavitha and the team have been great to work with, they are always prepared, and I am always impressed by how well they understand the project and our needs. They have been able to make the project as easy for us as possible.”
Jacqueline Sciancalepore, Manager Information Systems The Australasian College of Dermatologists

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