We partnered with Tactical Directions to develop two custom e-learning school programs for their clients: “About Balance” – a schools marketing and sampling program for P&G and “Connect-ED” – a school’s marketing and sampling program for Durex.
Two interactive e-learning, platforms
The platforms empower teachers with an intuitive toolset and challenges students with a fun and creative way to learn the various topic areas. Key challenges for our team were to present “sensitive” content in an interactive manner that would engage students to be motivated to continue through each exercise. Secondly to give teachers the ability and metrics to review aspects of their students data.
Benefits and features
Increased web traffic
Both e-learning websites were built using the latest search engine optimisation techniques, resulting in an immediate increase in visits from search engines and subsequent registrations from schools.
E-learning Platform admins can manage courses, assign and share student activities by topic or by curriculum. This has saved the team valuable time they once spent completing these tasks manually.
Improved customer experience
The new web platforms allows students to be more engaged due to the simple-to-use, interactive interface with enhanced features and “drag ‘n’ drop” functions. This solution provides greater accessibility for students by bringing what could be standard online multiple choice Q&A into an experience that has the “Fun” factor ingrained into it.
We selected industry proven and supported technology for this project to ensure longevity, security and scalability. The lower cost of ownership and faster ROI due to zero ongoing license fees was also a win for all parties.