What is database development?
Most businesses run on databases. These systems can store a huge amount of data, while sorting it and delivering it back to you at the click of a button.
Databases help both business owners and employees to organise and track inventory, employees, and customers.
Database development involves the development and maintenance of these systems, so that businesses can stay organised and use their data effectively.
Here are some examples of different business databases:
These databases help you manage your customers. CRMs organise all of the information you have about current customers, leads, opportunities, and contacts. A record for one customer may include their contact details, their last orders, their favourite products, the total amount of purchases throughout their history, any returns, and details from any calls to customer service.
These databases are also often used to manage promotions and marketing, for email campaigns, and for preparing shipping labels.
Databases can also be used to manage your employees. It can keep all of their information in one place, make it easy to schedule hours, and prevent errors with payroll. Personnel databases include information like commission, salary, and wages, tax numbers, holiday time, and more.
These databases can also be linked with CRMs to create an association between customers and sales representatives.
Inventory tracking databases give you crucial information at a glance. They show how much inventory businesses have in their storage room, on store shelves, and in warehouses.
Many will integrate stock scanners and bar codes, forming a complete tracking system so products are monitored as they move between destinations and warehouse inventory never needs to be counted. These databases can send out alerts when supplies and products are low so they can be ordered before you run out.
Analysis and big data
Technology is allowing databases to become even smarter. Many can now be integrated together so business owners can predict future trends. An example would be if a report showed that productivity slowed so much on Fridays before a long weekend that staff should just be let go early those days.
These databases can also give you important information that allows you to segment your customers and better serve them. You can see if sales increase after marketing campaigns, and which customers respond best to which types of marketing.
How can database development and maintenance improve your business?
If you’re unsure if your business is using its databases at full capacity, or if your databases need an upgrade, there are a few things to consider:
- Do your databases “talk” to each other? Are they well integrated? If you update one system, is this change reflected in another? If you’re not sure, speak to your employees. They’ll let you know if they’re continually entering the same information in multiple databases.
- Do your systems frequently crash? Database development and maintenance is useful for businesses that are frequently dealing with downtime. Often this is due to using legacy systems which are slow, clunky, and unable to be updated without risking further issues.
- Are your competitors using newer technology? One of the reasons why database development is so important is because it greatly improves customer service. If your competitors can offer a better, streamlined service, this may be because their backend systems and databases are working like a well-oiled machine.
A great software development company can build a database that will allow you better serve your customers and scale effectively. But choosing a company that understands database concepts, values user experience, and provides ongoing support is crucial.
Database maintenance is often forgotten about until businesses are dealing with a massive issue. By partnering with a company that can monitor and maintain your databases, you’ll stay online and keep your customers happy.
At Intergy, we provide database development for Microsoft SQL Server, MySQL, PostgreSQL, and many other open source databases. We also develop customised Business Reporting modules on top of your databases, that will rapidly analyse your data and summarise it in a way that allows you to make faster and more accurate decisions. We also provide database maintenance services, so your data is kept secure and your systems remain online.
Get in touch today to learn how we can help your business with our database development and maintenance solutions.
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