Most people now expect websites to be optimised for mobile. This is particularly true for millennials. 40% of this generation research future purchases on their smartphones. Millennials also recently over took baby boomers as the largest generation.
If you’re planning to market to millennials, your website needs to be intuitive, easy to navigate, and most importantly, mobile optimised.
Tablet users spend 20% more than desktop and laptop visitors, and many mobile users report that their purchases are impulse buys. By ensuring that your customers have a smooth path from first visit to purchase, you’ll increase sales and your mobile website development will quickly pay for itself.
If your mobile website isn’t user-friendly, or worse, you haven’t yet upgraded to a responsive website, your target customers are more likely to head to your competitors than to find a laptop and revisit your site.
One good way to see why mobile website development is so important is to load a desktop website in your smartphone yourself. You’ll quickly see why they’re so ineffective when it comes to converting visitors into paying customers.
Calls to action are often hidden, contact pages are buried amongst awkward menus, and links are difficult to find and click.
Unfortunately, attention spans are shorter than they’ve ever been before. If you’re hoping to keep potential customers engaged, you’ll need to make it quick and easy for them to purchase your product or service.
Now is a good time to take a look at your company’s website. Grab your smartphone and visit your website, before asking yourself these questions:
- Is the content easily readable?
- Is it easy to navigate?
- Does the site load in less than 3 seconds?
- Can you easily see the key message or selling points?
- Would you spend time on the website if it wasn’t your own?
If you’re finding it hard to gain traction and move up the search results, you may have been hit with a Google penalty or replaced by mobile-friendly competitors. And if your website isn’t currently optimised, you’ll need mobile website development services.
Unfortunately, you can’t simply click a button to make your site mobile-friendly. Luckily, we’re experts at mobile website development. Get in touch today and let’s talk.