A Sydney-based Entrepreneur had an awesome idea for a software platform that had fantastic potential, but he was overwhelmed with the noise of the digital landscape and didn’t know how to evolve his idea with the right strategy to take the next step with confidence. He was concerned with over-engineering or over-investing in potentially the wrong feature or technology. The goal was to get his strategy locked down to maximise his bang for his buck and get his idea on track.
He had already planned the business and sales side of this new idea, as it was within his expertise. However it was the technology / software platform that would facilitate the “bread and butter” transactions, that needed guidance.
Ultimately he was frustrated and didn’t have a clear idea on what he needed to fill in the blanks, but had enough foresight to realise that there were things that he didn’t know yet. In particular one area the fog needed to be lifted on what was needed to drive the daily transactions within the system.
As he was a start-up, he wanted to ensure that he was as efficient as possible with his asset creation strategy. With his eyes focused on his goals he started talking to Intergy to find some clarity and depth to be able to justify further investment going forward.
The Sydney based entrepreneur runs a successful established financial services business in Sydney’s Northern Beaches and saw a gap in the market. His hunt began to find a technology / software partner that he could leverage their experience to build a strategy and collaborate with to develop the platform to fill his identified gap. Luckily a successful Google search and a couple of phone calls later and we had him booked in the following week.