What do you think when you hear the term ‘Business Software Automation?’ If it sounds expensive and you wonder if it’s worth the hype, this article is for you.

While no business owner wants to be late to the party when it comes to innovation, the upfront costs of software automation can make usually forward-thinking business owners hesitate.

But you don’t have to take an all-or-nothing approach to business software automation. Even automating email marketing, data entry, or report compiling can make a massive difference to your bottom line. Here are 5 benefits of business software automation:


1. A ‘More Human’ Work Environment

A major academic study titled The Augmented Human Enterprise surveyed senior business leaders from large organisations in Japan, India, the United States, and the United Kingdom. The study also included interviews with leading AI and automation experts, along with a comprehensive review of research findings and academic literature into how automation impacts the workplace.

The team wanted to see if the arrival of automation technology was having a negative or positive effect on the human experience at work. Surprisingly, these technologies are actually strengthening the link between employee engagement, growth, and learning and business performance.

Employees in workplaces that had embraced automation were found to be 38% more engaged compared to employees in competing, non-augmented companies. 70% of the survey’s respondents said their team wellbeing had improved.

2. Increased Workplace Happiness

There’s a reason why the above study found a link between automation and engagement. Automating repetitive tasks frees your employees up to concentrate on strategic and creative work- the tasks they typically enjoy much more.

While automation is often hyped in the headlines, this technology is being quietly rolled out in some of the world’s most productive companies. Bots and humans are already working alongside each other in every industry across the globe. Business leaders who are focused on increasing employee happiness to achieve higher levels of engagement should consider which types of tasks can be easily automated in the workplace.

3. Higher Productivity

Happier employees are more engaged, and greater engagement leads to higher productivity. Employees are more likely to be more productive when they’re not spending hours doing low-level tasks. But they’ll also have more time to devote to tasks like answering customer questions, brainstorming ideas for new products or services, and finding new and innovative ways to do things.

4. Increased Customer Satisfaction

Without satisfied customers, your business is in trouble. Automation isn’t about replacing your customer service representatives with robots. Instead, it allows you to provide your customers with multiple channels to get the help and information they need.

Automated email sequences, chatbots, and intelligent folllowup systems are all great examples of how automation can make it easier for customers with easy or simple requests to get help, giving your customer service representatives more time to deal with difficult or complicated issues.

You can also use automation for customer relationship management. This means your team can quickly spot if a customer is unhappy or on the brink of leaving your company and immediately deal with the problem- decreasing your customer churn rate.

5. Empowered Decision Making

In order to make the best business decisions, you need to know what’s happening at every level of your business. You also need access to projections so you can see what will happen in the future based on your decisions now.

While you may have access to more business data than ever before, this data is almost useless unless it provides meaningful insights. You can use automation to store and compile reports from your reports, invoices, financial data, and projects. These reports are compiled in dashboards and reporting systems so employees at every level can see the information they need in real-time.

This means you can make more informed decisions based on the whole picture- and not just a snapshot of what’s happening at a certain time.

Ready to reap the benefits of business software automation? Get in touch to learn how we can help.

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